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5 Marketing Strategies for Mediators
As a mediator, you want to help as many clients as you possibly can. But maybe you’re not reaching as wide of an audience as you had hoped. In order to deepen your client base, you’ll need to develop an effective marketing plan. Today, ProMediate has some tips to show you how to best advertise your mediation practice, from leveraging social media to creating an attractive website.
Social Media Promotion
Today, countless business owners utilise free social media platforms to promote their companies, and mediators in the legal sector can also take advantage of these tools, as well! First, you’ll want to register for business accounts on major social media websites like Facebook, Twitter, and even Instagram. Next, create a consistent posting schedule and stick to it by sharing relevant content on a regular basis. Aim to use related hashtags so that your content can reach a broader audience.
Utilise Your Website
It’s important to have a clear and easily navigable website so that potential clients can learn more about your mediation offerings. Your website also makes it easy for clients to get in touch with you. When it comes to website design, Good2BSocial recommends including visual elements like photographs or infographics, adding obvious calls to action on each page, and ensuring that your website is mobile-friendly.
You can also start a company blog on your website and use content marketing to draw in more clients. If you’re interested in this strategy, you may want to hire a freelance writer with prior mediation experience to write in-depth content on legal topics that would be useful to your clients.
Print Marketing
While many businesses focus heavily on digital marketing, don’t make the mistake of overlooking the power of print marketing. This approach to marketing can be especially useful when you want to reach audiences that aren’t necessarily looking for services online. Stacey E. Burke, P.C. recommends creating a wide range of print marketing materials, including pocket folders, one-sheets, trifold brochures, and advertisements that you can place in local publications.
In-Person Networking
Networking is also a form of marketing! When you work in the legal sector, you’re probably quite busy juggling your professional responsibilities, but it’s worth carving out a little time to attend networking events and other social gatherings. You never know who would be happy to pass your name along to someone who they know is in need of mediation services. Word-of-mouth recommendations can be a powerful form of marketing because most people will trust suggestions from their friends and relatives.
Target the Right Audience
Finally, it’s important to ensure that you’re directing your marketing efforts toward people who could actually use your services. For instance, if you want to target clients in your city, you’ll want to apply local search engine optimization tactics to your digital marketing content. Otherwise, your content might not get in front of the right eyes. This will result in wasted time and money, and you could end up assuming that marketing isn’t really worth it. But when people in your target demographic actually see your marketing materials, you’re bound to draw in more clients.
You might not view yourself as a marketing expert. After all, your wisdom lies in mediation! But you don’t need to be an advertising guru to successfully market your mediation practice. With these tips, you can get started with social media marketing, network with people in your industry, and make sure your marketing materials reach the right audience.